Within Map

With the Vision. In the Work.

Do people believe in the direction—and are they carrying it forward?

Things can look fine—the work gets done, people show up, donors give, plans are drafted. But activity can mask fading conviction, while formal roles can conceal whether people are ready to carry them.

Within Map makes the relationship visible across enterprises, communities, and families navigating legacy.

THREE APPLICATIONS

One underlying distinction. Different leadership questions.

Within Map separates conviction from contribution wherever people are asked to carry something together. The setting changes what leaders need to understand—and how the model should be used.

WITHIN ENTERPRISE

“Where are execution and conviction telling different stories?”

Separate alignment from activity, see where each changes across functions, tenure, levels, and locations—and surface what lies beneath the pattern.

Explore the enterprise context
WITHIN COMMUNITY

“Who believes in the mission but has not found a meaningful way in?”

Distinguish conviction from service and capital, then locate where commitment may lack access, role, or a credible path to contribution.

Explore the community context
FAMILY · WITHIN MAP LEGACY

“Does the estate plan assume roles the family is not ready—or willing—to carry?”

Surface assumptions about purpose, role, readiness, voice, and conflict before technical structures harden them into permanent responsibilities.

Explore the Legacy adaptation

One paradigm, three applications. Enterprise and Community share the core organizational map. Family Legacy stands alongside them with a dedicated map, rooms, continua, and participation choices shaped for multigenerational stewardship.

WITH

Conviction

Do people affirmatively believe in the direction as it exists now—the vision, plan, and leadership credibility?

IN

Contribution

Are people actually carrying the work—through time, effort, responsibility, service, and, in communities, capital?

THE CORE MAP

Four rooms. One organizational shape.

The rooms are a leadership legend, not nametags for people. They describe where conviction and contribution meet.

WITH →
IN →
PassengerWith, not yet in
ChampionWith and in
SkepticNot with, not in
ChallengerIn, not with
01

Champion

They believe in the direction and carry meaningful weight. Deploy them. Do not dump more on them.

02

Passenger

They believe, but contribution lags. The first question is not “How do we persuade them?” but “What keeps them from stepping in?”

03

Skeptic

Low conviction and low contribution, but still present. Their distance is itself information. Start by understanding, not converting.

04

Challenger

They already carry the place, but conviction has broken down. Their dissent deserves structure, not dismissal.

“We have a Challenger pattern.” That names the mix—not the people.
BEYOND THE QUADRANT

The map shows where. The spider shows what the group is experiencing.

A room locates the pattern. The dot cloud shows how people are distributed inside it. The spider reads the selected group across all thirteen measures.

01

Room

Where they sit on the map.

02

Cloud

How people are distributed inside the room—not who they are.

03

Slice

The same room, these people—for example, those hired before the change, one department, or donors.

THIRTEEN PARTS OF THE PICTURE

Read the whole picture, not just one low answer.

The same room can contain very different conditions. Look at role, energy, and whether the work actually moves—plus whether people belong, can speak, and have something at stake. The answers suggest questions; they do not prove a cause.

WITH

Vision · Plan · Trust

IN

Seat · Resources · Share · Traction

TEXTURE

Clarity · Bond · Energy · Accord · Voice · Reward or Stakes

Clarity helps explain whether people can form a settled view; understanding the direction does not itself establish conviction. The final Texture measure adapts to the relationship: Reward in Enterprise; Stakes in Community. Texture never places the room. A fuller picture is not a healthier room.

Room placement reads the two axes without allowing the average to hide everything underneath. When an otherwise affirmative axis contains a sharply lower placement spoke, leadership sees an internal tension: the room remains intact, but the contrast becomes a question to investigate.

Why the final Texture spoke changes
Enterprise · Reward
Does what the organization gives back feel proportionate to what it asks?
Community · Stakes
Does what happens here meaningfully affect me, people I care about, or something I consider mine?
WITH convictionIN contributionTEXTURE context
Illustrative group profileThe final Texture spoke adapts by context.

Hover, focus, or tap a measure for a short definition. This example is not based on a room.

THE SURVEY · TWO PARTS

Measure first. Then ask what lies beneath it.

The scored survey creates the map and spider. A short second part invites context only where a respondent’s pattern makes it useful.

01 · MEASURE

Plot and profile

Seven-point responses locate WITH and IN, place the respondent on the map, and measure the thirteen continua. The nonlinear scoring retains 4 as the neutral midpoint; an axis must rise above 4 to count affirmatively as WITH or IN. The surrounding boundary band shows proximity to neutral without moving the axes. Eligible slices reveal how the pattern differs across groups.

02 · REFLECT

Generate Signals

Two or three optional prompts respond to unusually low, high, or internally mixed scores. The prompts ask what shaped the response and what should change—or be preserved.

EXAMPLE · LOW VOICEWhat experiences most influenced your responses about Voice?
  1. Map
  2. Slice
  3. Room / Cloud
  4. Spider
  5. Spoke
  6. Signals
The dot cloud shows who is where. Signals explain why.

Leadership sees recurring themes and anonymized paraphrases at the organization, slice, room, or room-within-slice level—only when enough respondents protect confidentiality. Raw comments and identifiable individual positions are not exposed.

SAME MAP. DIFFERENT STORIES.

Explore an example.

The map locates the pattern. The group’s picture shows what may be different underneath—and what to ask next.

These pictures are teaching examples, not survey results. All names, dots, counts, and answers are fictional.

SOFTWARE COMPANY · 14 MONTHS AFTER A STRATEGIC PIVOT

Keel: delivery can hide a conviction problem.

A 180-person software company announces a shift from features to a platform. The new executive team is enthusiastic. Releases keep shipping, and engagement scores look fine. The people maintaining the product are less convinced by the new direction.

Select a room on the map, then expand the picture inside its quadrant. The map shows where these people stand; the picture shows what their experience looks like.

The organization’s mixConviction ↑ · Contribution →

Color identifies room; shape identifies group. Gray marks retain the rest of the organization. Dots never move. The small picture belongs to the selected room; it does not use the map axes.

Same people, two views

WITH · Conviction
IN · Actual contribution

What to investigate

What to avoid

About slices and privacy

Color stays with the room; shape shows the chosen slice. Dots never move.

A slice is the same room, limited to a smaller group such as tenure or department. We draw its group picture only when about fifteen people are included. With fewer, we show no group or individual answers. These teaching examples use fictional group labels and one slice at a time.

A PRIVATE READING FOR THE PERSON

Leadership sees the organization. Individuals see themselves.

Participants can see their own position on the WITH / IN map—without a room label. Their private reading shows their conviction and contribution, not other people’s positions or the organization’s mix.

WITH · Conviction ↑

IN · Contribution →

Illustrative personal position—not an assessment of you.

Your map

Your position is a starting point for reflection, not a label or a fixed identity.

WITH the vision
How strongly you believe in the direction.
IN the work
How much you contribute to moving the work forward.

The reading can then reflect what is already true, what may be getting in the way, and one thing to consider. Believing in the direction and contributing to the work are different questions.

After reading:

After they read it: Agree, Unsure, or Disagree. Their answer does not move the dot.

ENTERPRISE · COMMUNITY

One map for two kinds of organization.

In an enterprise, IN means paid work carried. In a community, it may mean service, capital, or both. WITH stays the same: do people believe in the direction?

STAYS THE SAMEWITH · belief in the direction
CHANGES BY CONTEXTIN · evidence of contribution
WITHIN ENTERPRISE

Firms · schools · hospitals · staffed institutions

Paid work is the baseline.

Who takes it
Everyone in the enterprise.
What IN means
Responsibility carried, sustained effort, and follow-through—not merely being employed.
Fifth Texture
Reward · Whether what the enterprise gives back feels proportionate to what it asks.
Useful slices
Function · tenure · level · location
WITHIN COMMUNITY

Nonprofits · churches · associations · donor communities

Contribution is chosen.

Who takes it
Participation may be incomplete—and who is missing matters.
What IN means
Service, capital, or both—without pretending they are the same behavior.
Fifth Texture
Stakes · Whether what happens here carries meaningful personal consequence.
Useful slices
Service · giving · tenure · chapter
FAMILY · LEGACY

See the family inside the plan.

Within Map — Legacy is the family application of the paradigm for those navigating wealth, estate structure, succession, and stewardship.

It does not replace estate, tax, governance, or therapeutic work. It precedes them—so the humans can become as prepared as the documents.

01 · POSITION

A family map with its own rooms.

Illustrative principal perception map · all names and readings are fictional

WITH · CONVICTION ↑
IN · PARTICIPATION →
Quiet SupporterWith, not yet in
Active StewardWith and in
Independent MemberNot with, not in
Concerned StewardIn, not with
OUTSIDE THE SCORED MAPEmerging Generation

Mia and Theo do not yet have enough knowledge, exposure, or opportunity to form a meaningful position.

02 · CONTEXT

A simpler nine-part picture.

QUIET SUPPORTERMarcus

Aligned with the family’s purpose; role and readiness remain limited.

WITH Purpose · Plan · Trust · ClarityIN Role · ReadinessTEXTURE Voice · Conflict Capacity · Energy

The spider explains the conditions around a position. Texture adds context; it does not determine the room.

ILLUSTRATIVE USE CASE

The plan is technically sound. Its assumptions about the family may not be.

A couple is preparing to transfer a family business, investment assets, and charitable capital to four adult children. Their Legacy map suggests that the responsibilities imagined in the estate plan may not fit every person’s present role or readiness.

The planning team can now clarify beneficiary, trustee, business, and family-council roles; test contemplated responsibilities; and build an education and communication rhythm before permanent structures harden untested assumptions.

Legacy does not decide inheritance, appointments, or succession. It shows what the estate plan may ask of the people who must live inside it.
START HERE

Principal Perception Map

Heads of family separately map where they believe each adult member stands. The result surfaces assumptions, differences, and what they simply do not know.

AT THE FAMILY’S DISCRETION

Invited Family Map

Adult family members may be invited to report their own positions. Participation and disclosure remain voluntary; perceived and self-reported readings are never silently averaged.

A perceived position is a hypothesis—not a verdict. “Unknown” is a data state, not a room.
HOW MANY PEOPLE TAKE IT CHANGES THE PROMISE

Leadership sees the mix. Each person sees only themselves.

A confidential survey

Leadership sees the mix, group profiles, and Signal themes—not individual answers or a dump of raw comments.

About fifteen

We draw a room, slice, or Signal view only when enough people make it a group. We use about fifteen. With fewer, we don’t draw it.

A named conversation

In a family or deliberately small group, people may be named and choose what to share. That is a different promise from a company survey.

WITHIN MAP

Make the shape visible.

Who is with you? Who is carrying the weight? What is keeping more people from doing both?

Start a conversation